E-commerce Strong Demand High Potential

Meal Prep Subscription for Busy Professionals

Pre-portioned ingredients with 15-minute recipes delivered weekly. Busy professionals want healthy meals but lack time to plan, shop, and cook. A service that eliminates the thinking and reduces cook time to 15 minutes hits the sweet spot.

82
Viability
Overall opportunity
88
Demand
Market interest
70
Competition
Market saturation
75
Timing
Why now

💼 Business Fit

Revenue Potential
$500K-$1M ARR
85/10
Execution Difficulty
High
45/10
Go-To-Market
Good potential
70/10

😤 Pain Points Discovered

🔴
Reddit

"I work 60 hours a week. By the time I get home, I'm too tired to cook but too guilty to order takeout again."

567 upvotes engagement Sentiment: Exhausted
🟠
HackerNews

"Meal kit services send too much food and take too long to prepare. I just want something simple and fast."

123 points engagement Sentiment: Frustrated

📈 Marketing Strategy

📘 Facebook Ads
8/10
Est. Budget $2,000/mo
Est. CAC $35
Priority High
📷 Instagram
7/10
Est. Budget $1,500/mo
Est. CAC $30
Priority High
🔍 Local SEO
6/10
Est. Budget $500/mo
Est. CAC $40
Priority Medium

🚀 Execution Plan

Start hyperlocal in one metro area, perfect operations, then expand city by city.

  1. Partner with local meal prep kitchen for fulfillment
  2. Test with 50 customers in one neighborhood
  3. Optimize recipes for 15-minute cook times
  4. Build subscription management system
  5. Expand to full metro area
  6. Scale to adjacent cities